Turn your expertise into unstoppable visibility
The Strategic Visibility Blueprint is an eight-week course for business owners, entrepreneurs, marketers and comms pros who are ready to stop wasting time on tactics that don’t work and start getting seen, trusted and chosen.
Turn your expertise into unstoppable visibility
The Strategic Visibility Blueprint is an eight-week course for business owners, marketers and comms pros who are ready to stop wasting time on tactics that don’t work and start getting seen, trusted and chosen.
Still posting, pitching and promoting… but nothing’s landing?
It’s time for a smarter strategy.
The visibility paradox
You're putting in the work; creating content, pitching journalists, posting on LinkedIn. And yet, you feel invisible. Your competitors seem to attract attention effortlessly while you're shouting into the void and not getting the return on investment you deserve.
The truth is, it's not about doing more. It's about doing the right things, at the right time, for the right people.
This course is for entrepreneurs, business owners, marketing and communications leads, who are done guessing, and ready to get strategic about how they show up in their industry.
"If you’re looking for someone who just gets it, then Rachel is who you need to be working with."
Theo Axford, Head of Business Marketing,
Novatech
What you'll walk away with
By the end of this course, you will:
- Know exactly how to talk about your business or organisation so you become the obvious choice.
- Have laser-focused messaging that actually drives action and awareness.
- Never stare at a blank content calendar again; with 30+ strategic ideas ready to go.
Introducing
The Strategic Visibility Blueprint
You will learn
How to craft a clear value proposition that instantly sets you apart; so your target audience sees you as the obvious, right choice.
My proven method for building detailed target personas; so you can stop wasting time on tactics that don’t resonate and start attracting the right people.
How to create strategic, targeted key messages that speak to your audience’s real fears and desires; and inspire trust and action.
A step-by-step process for validating your messaging with real client feedback; so you know what truly lands and what needs to change.
How to identify three powerful thought leadership themes that position you (or your team) as the go-to authority in your space.
The media research techniques top PRs use to understand what stories get covered and how to make your message newsworthy.
How to align your brand with media and industry trends; so your content doesn’t just sound good, it gets seen.
How to generate dozens of pitch-ready content ideas that reinforce your expertise, align with your strategy and fuel your client or donor pipeline.
My content planning method that generates 30+ strategic ideas aligned to your messaging, audience and goals.
NEW EXTRAS FOR THIS COHORT
A LinkedIn algorithm masterclass by me, Rachel Emmett, sharing the very latest research and data on what is working now on the platform (worth £240)
How to use AI without losing trust from the people who matter. A masterclass, again by me, Rachel Emmett using journalistic principles that ensures your content remains authoritative and trustworthy (worth £240)
A Masterclass with business woman and Facebook ads specialist, Katie Colella, on running Facebook ads
A Masterclass with Katie Colella on building a marketing funnel that converts exactly what your business or organisation needs
Who is this for?
Business owners and entreprenuers
Who are craving clarity so you can stop second-guessing and start showing up with intention.
Marketers & comms professionals
Who want aligned messaging across the business that actually helps raise awareness and builds trust with your target audience.
Charity and education sector professionals
Trying to communicate their mission with more impact that speaks directly to your target audiences and key stakeholders.
About
Rachel Emmett
Rachel is a former BBC TV and newspaper journalist turned PR and LinkedIn expert with over 12 years' experience in strategic communications.
She's worked to gain incredible media coverage for clients across the not-for-profit, education, sustainability, tech and environmental sectors, both in-house and agency-side; helping everyone from solopreneurs to 6,000 employee organisations align their comms, get visible and drive real impact.
Rachel has worked with a range of businesses from business-to-business, business-to-consumer, charities and education bodies; so she understands the different needs of these organisations.
Rachel brings a unique blend of journalistic insight, strategic clarity and passion for purpose-driven business and organisations.
"I've had the pleasure of working with Rachel over the past several years, as she manages our company’s PR and media relations across the UK and Europe.
"Rachel has been an invaluable partner, consistently supporting our brand-building efforts with exceptional work.
"She is proactive in developing impactful ideas to advance our goals and isn’t afraid to challenge us when it’s in our best interest. Her insights and dedication to our success are truly appreciated."
Jeffrey Fleischman,
Chief Marketing Officer and Business Growth Partner,
Altimetrik
"If you’re looking for someone who just gets it, then Rachel is who you need to be working with.
"Not only was it a pleasure to work alongside her, but she also took the time to understand our objectives and worked diligently to execute a collaborative plan, which helped deliver an increase in awareness and some stand out coverage for our brand.
"Rachel is persistent, organised, knowledgeable and pro-active, always trying to find ways to work with you, rather than do it to you.
"If you’re struggling to build awareness, authority and trust for your brand, get Rachel on board."
Theo Axford,
Head of Business Marketing,
Novatech
"Rachel is an accomplished, strategic and creative PR and communications professional.
"She maintains a very high standard of work and has excellent skills in media relations in particular, regularly securing first class press coverage."
Heather Broughton,
Head of Communications and Campaigns,
The Salvation Army
FAQ
What is the course format?
Each week we'll have a live training session with time for Q&A. But don't worry if you can't make the session live - it will be recorded and you will have lifetime access.
As well as this there will be a Facebook group just for those on the course that will be available for the duration of the course. Weekly tasks highlighted in the live training sessions will be posted in the group. You'll be able to share the tasks on Facebook in dedicated post threads for direct feedback from Rachel.
Will the sessions be recorded?
Yes, everything is recorded and you'll get lifetime access.
How much time will this take?
I would set aside an hour a week for the live training (recorded and accessible within 24 hours) and then I would set aside a couple of hours a week for the tasks and implementation.
What makes this different from other visibility courses?
This combines journalistic storytelling techniques with strategic marketing frameworks; you'll learn to think like a journalist while building like a strategist so you can meet your business/organisation's goals and not waste money on marketing and communications activity that doesn't move things forward for your business or organisation.
